This is exactly right. Marketing leadership needs a seat at the table and a voice that is heard. This person already brings a unique perspective by seeing the parts of the whole rather than one silo. Marketing has the ability to make an impact at all the touch points you mentioned. And, without effective marketing, the customer may never have a chance to experience the product at all!
Hey! I saw your post pop up on my homepage and wanted to show some support. If you get a chance, I’d really appreciate a little love on my latest newsletter too always happy to boost each other!
I really resonate with the idea that marketing now touches every part of the business and it’s no longer just the “comms” team. It’s product, ops, customer experience, and even internal culture. And have always been a fan of Seth Godin, been subscribed to his newsletter for years already.
Thanks for sharing your thoughts, Daria ! You are correct- Marketing is turning more into the hub of a "hub and spoke" organizational model. Gotta love Goldin !
This is exactly right. Marketing leadership needs a seat at the table and a voice that is heard. This person already brings a unique perspective by seeing the parts of the whole rather than one silo. Marketing has the ability to make an impact at all the touch points you mentioned. And, without effective marketing, the customer may never have a chance to experience the product at all!
You're spot on, Laura ! thank you
Hey! I saw your post pop up on my homepage and wanted to show some support. If you get a chance, I’d really appreciate a little love on my latest newsletter too always happy to boost each other!
Sure - Nice job unpacking MSFT ! Just left my comments.
Great breakdown as always, Yogesh!
I really resonate with the idea that marketing now touches every part of the business and it’s no longer just the “comms” team. It’s product, ops, customer experience, and even internal culture. And have always been a fan of Seth Godin, been subscribed to his newsletter for years already.
Thanks for sharing your thoughts, Daria ! You are correct- Marketing is turning more into the hub of a "hub and spoke" organizational model. Gotta love Goldin !