This was a powerful perspective, Yogesh. Memorability is often hailed as the holy grail of marketing, but your point about it being a double-edged sword is spot-on. In today’s digital age, going viral for the wrong reason can erode brand equity faster than any competitor can. It’s not just about being remembered it’s about being remembered for value, consistency, and trust. Thank you for the reminder that relevance and resonance matter more than just reach.
This was a powerful perspective, Yogesh. Memorability is often hailed as the holy grail of marketing, but your point about it being a double-edged sword is spot-on. In today’s digital age, going viral for the wrong reason can erode brand equity faster than any competitor can. It’s not just about being remembered it’s about being remembered for value, consistency, and trust. Thank you for the reminder that relevance and resonance matter more than just reach.
Thank you so much ! You have summed it quite well and your point on virality accelerating the erosion is spot on. It's a double edged sword..
I LOVE how Duolingo markets itself, so fresh, raw, and totally in sync with Gen Z humor. I’d also add Smashd to this list. What they’ve done with their movement (and social growth) is lit https://www.milkkarten.net/p/this-account-gained-511k-followers?utm_source=post-email-title&publication_id=236196&post_id=145182411&utm_campaign=email-post-title&isFreemail=true&r=2z79mo&triedRedirect=true.
This is amazing. Thanks for sharing. Underdog wins. We should think how to use aspects of this approach to grow... find the villain ...lol
Great points - well made
Thanks Neil !