So, so true, totally agree with all of this. The hard part is that these kinds of marketers, with that rare mix of execution, ownership, and strategic thinking, are incredibly hard to find. And when marketing isn’t aligned with the stage of the business, even great products can fail to take off. There are so many amazing products that never get discovered… and just as many mediocre ones that thrive on great marketing. That’s why this kind of framework (especially the interview questions) is super valuable. Thank you for making it practical, not just theoretical.
This is a great post. I’m lucky enough that my career (and trajectory) has allowed me to become that Swiss Army knife. And all my training, learning, experiences, and growth have allowed me to embody all of the DNA characteristics. Ive interviewed for plenty of roles before and often times the real issue is not me… it’s the point of this post. The company doesn’t know what they want and they don’t know what they need.
So, so true, totally agree with all of this. The hard part is that these kinds of marketers, with that rare mix of execution, ownership, and strategic thinking, are incredibly hard to find. And when marketing isn’t aligned with the stage of the business, even great products can fail to take off. There are so many amazing products that never get discovered… and just as many mediocre ones that thrive on great marketing. That’s why this kind of framework (especially the interview questions) is super valuable. Thank you for making it practical, not just theoretical.
This is a great post. I’m lucky enough that my career (and trajectory) has allowed me to become that Swiss Army knife. And all my training, learning, experiences, and growth have allowed me to embody all of the DNA characteristics. Ive interviewed for plenty of roles before and often times the real issue is not me… it’s the point of this post. The company doesn’t know what they want and they don’t know what they need.
You nailed it, Ryan and you are approaching it the right way, Thank you